Welcome to Superior Food Services, a 100% Australian owned company devoted to the highest level of customer service.
The origins of Superior Food Services extend well beyond the 22nd of January 1992, when the first delivery was made, but began with a seven-year-old boy jockeying on his fathers S & P Foodservice truck back in the 1970's. Craig Phillips spent many school holidays learning the changing foodservice trade unwittingly preparing for his own career in the industry. As an 18 year old the opportunity to purchase a moderate smallgoods business in 1987, off a retiring veteran of the industry, Harold Francis, was considered a good option compared with the $147 per week he was earning working for Telecom. The idea of working in the van two days a week and training hard while trying out at St Kilda Football Club was appealing. That was until a Don Smallgoods strike five weeks into the new venture saw two days a week quickly become five and football take a backseat. The challenge of expanding the product range and customer base became a passion until early in 1990 when this successful business was sold. An unofficial apprenticeship in foodservice had been completed. After a year with Unilever in sales, and a year of travelling the world, it was time for the longhaired, bearded Craig to reenter the world of foodservice. So began Superior Food Services. Craig purchased a van and began to attract some new customers with the help of Les Traplin at Chef Master in Carnegie. Les had spent some of his own youth dating Craig's aunty and had a soft spot for the young ambitious owner-driver. The first week of trading attracted only $1672 in sales but after a shave and haircut things rapidly improved. In those days all invoices were hand written and customers often ordered one week in advance, a far cry from the fast turn around times required by customers today. Craig continued in this owner-driver roll until 1994 when thoughts of expanding the modest delivery run into a foodservice business began. |
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